About me
I am a UX / Service Designer passionate about uncovering people's needs and emotions to create sustainable solutions. I aim to balance business viability with environmental responsibility.
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I have skills in user research and empathy-driven thinking. And my hands-on customer service experience allows me to better understand customers and translate insights into solutions. Additionally, my experience working across cultures broadens my perspective and brings more inclusive ideas into my work.​​
Education
MA Service Design
University of Leeds, UK
2022-2023
BA Digital Media Art
Beijing Forestry University, China
2014-2018
Experience
Client Experience
GinSen Clinic London | Health | 2024-2025 | London
Managed multi-channel customer touchpoints and collaborated with internal teams to coordinate service workflows.
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Experience Designer & Co-founder
Shanling Club Escape Room | Entertainment | 2019-2022 | Beijing
Led cross-functional collaboration across creative, technical, marketing and operations teams to deliver end-to-end experience.
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UI/UX Designer
JD.com | E-commerce | 2018 | Beijing
Developed regional platform sites (EN/RU/ES), establishing visual consistency aligned with brand identity while balancing local adaptations informed by user research.
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Creative Designer
Ogilvy | Advertising | 2017 | Beijing
Applied visual storytelling in client communication and campaign materials to clarify complex information, increasing brand impact.
More than a designer​
Creating creative dishes
Traveling and exploring
Watching theater
Filming experiences