About me
I am a UX / Service Designer passionate about uncovering people's needs and emotions to create sustainable solutions. I aim to balance business viability with environmental responsibility.
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I have skills in user research and empathy-driven thinking. And my hands-on customer service experience allows me to better understand customers and translate insights into solutions. Additionally, my experience working across cultures broadens my perspective and brings more inclusive ideas into my work.​​
Education
MA Service Design
University of Leeds, UK
2022-2023
BA Digital Media Art
Beijing Forestry University, China
2014-2018
Experience
Client Experience Associate
GinSen Clinic London | Health | 2024-2025 | London
Enhanced user satisfaction and service flow, supporting £2.5K+ daily turnover. Collected client feedback to refine communication and streamline appointment experiences.
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Co-founder & Experience Designer
Shanling Club Escape Room | Entertainment | 2019-2022 | Beijing
Designed immersive themes and user journeys, driving a 92% positive review rate. Built a brand visual that boosted local ranking from 11th to 2nd.
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E-commerce Designer
JD.com | E-commerce | 2018 | Beijing
Localised visuals for multiple markets to strengthen global brand identity. Designed product layouts to improve engagement and purchase intent.
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Visual Designer (Client: IBM)
Ogilvy | Advertising | 2017 | Beijing
Created campaign visuals and event materials for IBM, enhancing brand cohesion. Collaborated across teams to align visual storytelling with client goals.
More than a designer​
Creating creative dishes
Traveling and exploring
Watching theater
Filming experiences